Task: Rebranding and refining product presentation of organic medical mushroom extracts I worked in close collaboration with the client to freshen up and make clearer their brand voice. I was very pleased that they agreed to develop a better and friendly feeling that the product evokes in its audience. They accepted that we had to establish and underline the advantages of medical mushrooms consumption and enhance the product’s message. Also, I had to present in an adequate and easy to see way all the information related to the product such as quality, quantity, portion intakes and content. Client: Nutri-Fungi
My role: Concept, rebranding, visual identity design of products, packaging design.
First, for their brand voice we brought the tagline "Joy of mushrooms & Enjoy the life" and the slogan "Becoming happier, healthier, more relaxed or productive. There is a mushroom for every goal."
Now armed with an optimistic slogan, together with the client, we named all products and divided them visually into two categories - mix and single mushroom extracts, with the option to develop both product lines in the future. Second task for us was to underline the benefits of medical mushrooms consumption with a concrete message. Last but not least, I’ve created a graphic symbol for each mushroom to represent the ingredients in the product’s formula. Established colours and patterns as well in order to increase the emotional notion between the product and the effect of medical mushrooms consumption.